Route 94 service station is an independent family owned business located in Bakers Hill, Western Australia.

Challenge:

The team at Route 94 briefed KODJER to create a brand which could stand out in a sea of sameness in service station industry. In a time where it is harder than ever to get quality service Route 94 wanted to put the SERVICE back into service station and a brief was formed to create a brand which brought the nostalgia of the old time service station back for a new generation of motorists.